Things have been quite busy here at Korrelate, however, we wanted to take a step back and shine a light on some exciting news from the publishing world. Recently, our CEO Dan Jaye was featured in Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless Surveillance, a new book from award-winning investigative journalist, Julia Angwin (http://juliaangwin.com/)
Check out the excerpt below to learn more about how the need for a privacy-safe Web tracking solution led to the founding of Korrelate.
“In 2011, he launched a company called Korrelate, which he hoped would introduce privacy back into Web tracking. Korrelate’s goal is to help companies prove that their Web advertising translated into sales without tossing the customer’s name and information around. In virtual ‘clean rooms,’ his team uses sophisticated math techniques to try to anonymize the data that they are using to match users’ online and off-line behaviors. The goal is to let a Honda dealer know which of its online ads led to a purchase without breaching the anonymity of the individual’s Web behavior.
In Dan’s mind, pervasive tracking was inevitable. His goal was simply to make sure it wasn’t identifiable.”
To get your copy of Dragnet Nation, check it out on Amazon here.
